With busy work lives dog owners are increasingly looking for help with the walking, care and attention their prize pets deserve. London start up  Tailster is a dog walking company that lets users book and schedule their pet’s walks on the go.

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Dog owners or not, we are all often constrained by time, budget, scale, ability, expectation and external opinions. At dust, we like to play with constraints often imposing our own to enable the creative process to flourish unexpectedly — responding and reconfiguring given parameters. We decided to work with Tailster’s existing company logo, taking the mapping pin symbol they had harnessed for their identity as the basis of our design campaign. In a series of playful illustrations the mapping pin becomes a dogs collar, the shape of their footprints, the sections of a lead and the route of a daily walk, leading you through their website and their range of services.

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