32 Significant Moments

32 Significant Moments

A PhD outcome as a practical artist’s book.

Lisa Watts is a performance artist who works across sculpture, photography and video. Having recently finished her PhD, Lisa was keen to publish her thesis as a practical tool or guide book for artists and academics trying to explain their practice within the occasionally restrictive frameworks of academia. 32 Significant Moment documents her research and presents a structured framework for others to use.

32 Significant Moments Cover

Throughout her PhD Lisa explored the plasticity of chewing gum and discourses on the female body. She developed Studio Activity Sheets as a system of notation - recording, documenting and creating dialogue around the processes integral to her practice. Each sheet followed the same format with the headings: The Moment — The Later Thought— The Much Later Thought, enabling structured yet expansive responses to her constantly developing practice and research around the sticky gum.

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The book contains a range of photographs documenting Lisa’s creative process as she works through, moves away from, and returns to a range of ideas about chewing gum and the female body.

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23,000 words.

32 Significant Moments.

100 Books.

Uniting both Lisa’s writing and her ongoing performance practice we took her consistent and structured system of notation as a means to format the thirty-two sections of her book. Each section follows the order of her Studio Activity Sheets giving us a typographical framework to create different styles based on each of the individual moments captured. Taking Lisa’s research into chewing gum as a reference point the colours, page markers, typefaces and deboss of the book subtly echo the well-known Wrigley’s brand. Lisa experimented with many gums and found ‘Wrigley's’ to be particularly similar in tone and pigment to her skin, specifically their Spearmint flavour. Printed digitally we were able to colour match the ink to the tone of the gum and Lisa’s skin.

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Drawing upon Wrigley's Spearmint Gum packaging and Lisa’s constructed means of notation 32 Significant Moments references the materiality of chewing gum and embodies Lisa’s distinct working process.


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