The Champions

The Champions

The Champions is an organisation founded by Nic Newling, a mental health advocate from Sydney, Australia. Aimed at young people, The Champions work to improve mental health and overcome mental illness by championing sharing. 

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Working closely with Nic, we identified that his strength in working with individuals, schools and community groups was his ability to facilitate sharing, whether of his own story or those of others. We also identified that the power of sharing could be massive if it could reach scale as a movement.

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With this in mind, we created a simple identity to give the movement the strong voice of a protest while creating space for others to share thoughts and feelings. A typographic approach with a simple twist meant that Nic could create easily branded material while on the road delivering his workshops and talks, proving cost-efficient without diluting message or quality. 

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