Managing & Creative Director
Founder and managing director of dust collective, Patrick began a career in design academia; found his feet in the not so grim north of England; developed an appetite for good food produced by passionate people.
Patrick has led brand identity and branded communications for all of the Benchmark businesses and holds a director position. He has also led dust as an independent agency engaged with outside businesses and organisation in shaping their brand identity strategy.
Pat weighs brilliance over convention and weighs engagement over brilliance—“if there’s no one looking no one will care.” He believes that design is a vital mechanism for change not just a haircut and a new pair of shoes—although sometimes there’s nothing finer.